The Basics

What makes you YOU?

Using your disability as a unique skill/talent/  innovation/capability

Personal branding is a marketing strategy focused on your most important product: you. Developing a personal brand requires figuring out who you really are.

  • What are your skills, values, passions, and personality?
  • Who you want to serve?
  • What is your target market or audience?
  • How do you differ from the competition?
  • How can you turn your disability into an asset?
  • What is your unique niche?

A successful brand creates a consistent, targeted impression that helps you achieve your personal and professional goals. It also allows you to live authentically because a great brand is always honest. You can’t fake your way into a successful brand. The web is a gold mine of resources on developing your personal brand.