Smiling young womanThe one thing I may add is about Social Media. For example, it’s never too early to create a LinkedIn profile. Be very strategic on the postings and pictures and understand that they become a reflection of you. A social media search is done by both company and campus recruiters. I have not hired someone who seemed like a perfect candidate because their Facebook page was horrible. Profanity everywhere. For example, lewd photos posted with alcohol, drunkenness, etc.

We now live in the world of the 24-hour professional day. Everything you say and do is on the internet and can be searched by your clients, colleagues, mentors and prospective employees.

Advice From a Young Professional
Green map marker

The Basics

Social media is a key player in the job search process today. It allows employers to get a glimpse of who you are outside the confines of a résumé, cover letter, or interview. It offers job seekers the opportunity to learn about companies they’re interested in. You can connect with current and former employees and hear about job openings instantaneously, among other things.

You don’t just communicate your personal brand in person. You should communicate your brand online as well. A profile hub can serve as a central point for all your online activity. It can include your blog or website as well as your Twitter account, photo gallery, and so on. Content for your profile may include:

  • A brief bio about who you are
  • Links to your social media sites (such as LinkedIn, Twitter, Facebook, Google Plus, Instagram, Pinterest, YouTube, and business fan pages)
  • The name, products, and/or services of your business
  • If appropriate, your key clients
  • Your education
  • Special features that enhance your personal brand, such as a favorite quote or testimonial
  • Videos highlighting who you are and what you do
  • Your photo
  • Links to or PDF versions of  articles you’ve written, slides, or other visuals you’ve produced

Popular profile hubs include:

LinkedIn: This site helps you build effective business relationships based on nurturing the “know, like, and trust” factor. If you are just beginning to think about using online tools to showcase your personal brand to your business and social networks, begin with LinkedIn.

Facebook: Facebook helps you tell your story in ways that connect, inform, and entertain. This allows you to navigate the gentle balance of being social while also sharing enough of your personal brand to offer a satisfying taste of what others experience when they meet you in person. But, as your mother always told you, “be careful who you hang out with”! Your community of choice makes an impression.

Google+: This social media site integrates several social services such as Google Profiles and Google Buzz, as well as the services Circles, Hangouts, and Sparks.